When it came to open up our business, after going through all the financials and planning the steps of executing our goals, we had to come up with a name to call our business.
We racked our brains for hours on end thinking about all different and interestingtree names and other names that go along with the green industry, but all we came up with were very generic names like green giant or greenscapes, basically any word that attaches to the words lawn, green, or landscape.
And than it came to me, of course in the middle of the night when I was about to fall asleep... When people think of the outdoors, their minds right away ease up a little bit, there is just something about the thought of nature, fresh air, blue skies and everything else that our beautiful world is surrounded with.
But sometimes the outdoors is also associated with the responsibility of maintaining our properties and just the thought of starting lawn care equipment, the smell of gas and everything else that's associated with that kind of work, just sucks the joy out of the outdoors.
And I thought, if we name our business
"Refresh Lawn Care"
When people see our name they will right away think of everything the outdoors really is, REFRESHING... AHHH.
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